Web Analytics Central » Yahoo http://www.webanalyticscentral.com Everything is Better When Measured Mon, 02 Jan 2012 16:32:34 +0000 en hourly 1 http://wordpress.org/?v=3.3 Yahoo Web Analytics vs. Google Analytics – The Battle of The Free Tools – Part 1 of 2 http://www.webanalyticscentral.com/2009/12/13/why-does-google-analytics-get-overlooked/?utm_source=rss&utm_medium=rss&utm_campaign=why-does-google-analytics-get-overlooked http://www.webanalyticscentral.com/2009/12/13/why-does-google-analytics-get-overlooked/#comments Sun, 13 Dec 2009 01:34:08 +0000 Dorian D. Regester http://www.webanalyticscentral.com/?p=176 These two behemoths have been battling over many different areas: natural and paid search, display advertisement, news, email clients and many others. Now the battle moves towards Web Analytics.This posting will briefly discuss Google Analytics and the pros/cons to it.  Next posting, I will dive into Yahoo’s tool.Google AnalyticsPros:

  • It’s FREE!
  • Extremely easy to implement.  Simply drop the code within a global file (header or footer) and thats it.  No need to adjust or tweak.
  • Nice out of the box functionality.  Google Analytics provides users with the ability to segment, campaign tracking, e-commerce tracking, rich media tracking, custom event tracking, geosegmentation reports and many additional features.
  • Ability to do custom tracking.  GA provides many variables that users can take advantage of to track more KPIs for their business.
  • Integrated with AdWords.
  • Integrated with open source initiatives (Adobe Flash, etc.).
  • Daily weekly and monthly alerts
  • API

Cons:

  • Site Overlay tool is buggy and needs to be revamped.
  • Can’t see visitors or visits under content.
  • Unable to reclassify captured data.
  • Harder to add customized tracking (not impossible but research will be needed to see all available variables and how they can be leveraged).
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