Posts Tagged ‘Web Analytics
Google Analytics Helpful Tip – Anonymize IP addresses
This is a powerful function that instructs Google Analytics to anonymize (to make nameless) the information being sent over by the tracker objects. It achieves this by removing the last octet (last 8 positions of the IP address) prior to storing it.
WebTrends Helpful Tip – Using WT.svl for SmartView
SmartView is a helpful tool that overlays web data on the given page. You can look at pathing, conversions, clicks on particular links and view/analyze data whether your site is dynamic or static.
Omniture SiteCatalyst Helpful Tip – Name Pages
Are you, like many, leveraging the document.title to grab and populate the s.pageName variable? Would you like to change those values but do not want to be bothered by using SAINT?
Omniture SiteCatalyst Helpful Hint – IP Exclusion
IP exclusion is a very simple and easy low hanging fruit to attack and reap the benefits of. This simply tells Omniture SiteCatalyst that there are one to many addresses that you do not want factored into the KPI and metrics being tracked.
Offline Tracking via Convertro
Continuing in the Convertro series of blog postings, I wanted to touch on the analytics package ability to track offline activity. One big ask that many clients have inquired about is measuring the success offline marketing events to online conversions.
Convertro Universal Tag
One thing that frustrated me about Convertro was the fact that there wasn’t a universal tag that could be used in place of having two separate tags on a given page. The universal tag, like the major players have, allows adding the code to a global file and not having to worry about editing pages [...]
Convertro & Google Analytics Parameter Mapping
One question I was recently asked was…what do I do if I have both Google Analytics and Convertro installed on my site? This blog posting will briefly discuss how GA is mapped into Convertro and some of the added benefits this provides.
Configuring ExitLinkHandler to Track DoubleClick Activity
The exitlinkhandler plugin is a great little snippet of code that provides the ability to grab the exit URL and via SAINT classify it into “buckets” to see where users are going. But what if you wanted to group say doubleclick specific URLs into buckets to be able to report to advertising ops the success/failure [...]
Deploying Convertro Tracking
Continuing in my series on discussing Convertro, I want to discuss actually launching a site with the code in place. I have touched on parts of the implementation, but today, I want to dive into the nuts and bolts of how to get the code in place.
Omniture Helpful Tip – Additional Mobile Link Tracking Info
Building on my previous post, entitled “Omniture SiteCatalyst Helpful Tip – Tracking Exit Links on Mobile Devices“, I wanted to follow up with some additional helpful information regarding mobile tracking. Below is a explanation of how the mobile link tracking & redirection work.
