Posts Tagged ‘Omniture SiteCatalyst
Omniture SiteCatalyst Helpful Tip – Dynamically Build Hierarchy Variable
Hierarchy variables provide great insight into what users are doing on your site. However, manually passing in information or trying to build it off of other variables can become cumbersome and a challenge to manage and maintain.
Omniture SiteCatalyst Helpful Tip – Correlating Data within Data Extracts
Data Extracts, a nice handy feature provided by Omniture SiteCatalyst, provides the ability to take data out of SiteCatalyst and have it sent via FTP or email to the intended parties. It lets end users have the ability to select the metrics/parameters that they wish to see in an x and y axis manner (see [...]
Omniture SiteCatalyst Helpful Tip – Creating Additional Campaign Variables
Are you, like many who are running both internal (on-site) and external (off-site) campaigns in tandem and want to be able to easily see how each perform in relation to your key performance indicators? Well, within Omniture SiteCatalyst you can do one of two things to achieve this:
Omniture SiteCatalyst Helpful Tip – Accountability Matrices
Here is another helpful tip to help you take full advantage of all the functionality that Omniture SiteCatalyst has to offer. Have you ever wanted to tie a content developer or marketing person to the specific content/marketing campaign items that they are directly responsible for?
Omniture SiteCatalyst Helpful Tip – Updated Debugger Code
One of my colleagues informed me that there was a newer version of the Omniture SiteCatalyst debugger that provides additional insight over the current version.
Looking at Ease of Implementation Across Web Analytics Platforms
Picking and choosing an analytics solution is only half of the battle. Getting it implemented can be a challenge as well as it probably requires a code release (push) to production to get the code in place.
Looking at Attribution Across Various Web Analytics Platforms
Previously, I blogged about attribution in Google (Google Analytics Helpful Tip – Changing Campaign Attribution) and Omniture (Leveraging Allocations to Create Keyword Groupings in Omniture SearchCenter). Today, I want to dive further into that discussion but also bring into the fold a new analytics and insight tool called Convertro.
Omniture SiteCatalyst Helpful Tip – Debugging Referring Domain vs. Search Engine Issues
One thing that use to bug me was the fact that my search engines showed a higher number of instances or occurrences in the referring domains report versus the searches metric within the search engine report. It didn’t make sense and I needed to do a deep dive to find out the culprit.
Omniture SiteCatalyst Helpful Tip – Passing Multiple Values in Traffic Variable
One question that was recently asked of me from one of my clients was “can we pass multiple values into a single traffic variable at the same time”? The reasoning behind this is that they are a company that advertises on their tagged pages and want to instead of burning multiple variables for capturing ad [...]
Omniture SiteCatalyst Helpful Tip – Simple Debugger
Recently, I have ran into problems when attempting to create the bookmark for the javascript debugger where it either (a) loads up a blank pop up window instead of showing the SiteCatalyst stats present or (b) doesn’t load up at all. This has occurred in all the major browsers and is driving me insane.
