Web Analytics Central » Omniture Discover http://www.webanalyticscentral.com Everything is Better When Measured Mon, 02 Jan 2012 16:32:34 +0000 en hourly 1 http://wordpress.org/?v=3.3 Omniture Helpful Tip – Customer Portal http://www.webanalyticscentral.com/2010/11/16/omniture-helpful-tip-customer-portal/?utm_source=rss&utm_medium=rss&utm_campaign=omniture-helpful-tip-customer-portal http://www.webanalyticscentral.com/2010/11/16/omniture-helpful-tip-customer-portal/#comments Tue, 16 Nov 2010 21:57:21 +0000 Dorian D. Regester http://www.webanalyticscentral.com/?p=1825 Not sure how many of you know about this site (https://customers.omniture.com/), but its a very valuable and useful site that should be bookmarked.  For starters, there is an engineering services tab within the left hand navigation that shows some of the available VISTA rules that can be purchased through Omniture to improve/add additional functionality to your current implementation.Things like Geo-commerce reporting, time parting, and more solutions are housed here.  These are very helpful in seeing/knowing more about the end users that browses your site and also removes any IT dependencies (as Omniture Engineering handles all the heavy lifting on their end). However, the thing that really caught my eye was the system health tab.  Below is a screen shot of what it looks like:This useful report shows you the release schedule and known issues for each Omniture product as well as any issues the product might be undergoing currently (or previously).  Now instead of guessing that things are done, you can check there first prior to bugging ClientCare or speculating that they are down.

]]> http://www.webanalyticscentral.com/2010/11/16/omniture-helpful-tip-customer-portal/feed/ 1 Difference Between Omniture SiteCatalyst and Omniture Discover http://www.webanalyticscentral.com/2010/01/27/difference-between-omniture-sitecatalyst-and-omniture-discover/?utm_source=rss&utm_medium=rss&utm_campaign=difference-between-omniture-sitecatalyst-and-omniture-discover http://www.webanalyticscentral.com/2010/01/27/difference-between-omniture-sitecatalyst-and-omniture-discover/#comments Tue, 26 Jan 2010 20:37:53 +0000 Dorian D. Regester http://www.webanalyticscentral.com/?p=575 Omniture SiteCatalyst can provide great insight into user behavior but getting to extremely granular data sets (i.e. a needle in a haystack) is something that it lacks.  That is where the Discover tool comes in handy.Discover is a great companion tool to SiteCatalyst.  Here is a list of some of the differences between the two tools:Omniture SiteCatalyst:
  • Limited based upon correlations and subrelations allocation mapping
  • Fallout reporting is limited to seven pages or checkpoints
  • Snapshot percentage
  • Can only create 5 key segments via ASI slots (any extra cost additional dollars)

Omniture Discover:

  • More concise analysis through segmentation and n-dimensional drill downs
  • More successful action data.  Now that action is based on more informed data, you will have better results
  • Leverage targeted marketing based on user segments which can lead to increased ROI.
  • Unlimited micro segmentation
  • Unlimited fallout checkpoints
  • Unlimited nodes attached to the checkpoints
  • More of a view (spark line) into daily conversion over time
  • Site analysis – multi dimensional view into site (pages, orders and any other KPI captured)
  • Rapid/ad-hoc assessment of traffic quality
  • Side by side comparisons
  • Insight into complex data patterns on the fly
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