Posts Tagged ‘Coremetrics
Coremetrics Helpful Tip – Library Files Explained
Coremetrics provides three javascript library files to be included on pages for tracking functionality to work. With a Coremetrics implementation, users will need to make sure that each library file is called/referenced on each and every page on the site that it needs to (the one that doesnt is the techprops.js file which is only [...]
Looking at Ease of Implementation Across Web Analytics Platforms
Picking and choosing an analytics solution is only half of the battle. Getting it implemented can be a challenge as well as it probably requires a code release (push) to production to get the code in place.
Tracking Blog Stats in Coremetrics
So you have a blog site and want to leverage Coremetrics to track the associated success events (i.e. revenue/orders/registrations) to each blog, its author and each individual entry but do not how to go about doing that. Coremetrics, with its flexibilty, can provide you the ability to do that.
Leveraging Coremetrics Real Estate Tags to Perform A/B Testing
Real estate tags can be leveraged to track not only creative performance on a page but also A/B and multivariate testing. As you may recall, the real estate tag track how similar links on the same page perform. However, you can also leverage it to track A/B and MVT testing.
Integrating Coremetrics Live View into Flash
In addition to tracking Coremetrics tags, it is possible to integrate Coremetrics’ Live View functionality with a Flash movie embedded within a page. This can be done in the following way:
Integrating Coremetrics Click Tracking in Flash
Here is a good way to get click tracking in Coremetrics to work:
Coremetrics getURL function
Neat little function not too many know about that can be leveraged to pass any tag (cm_mmc, cmCreatePageElement, etc) in Flash that can be passed via HTML.
Coremetrics Non Marketing Tags Explored
In a previous posting (entitled: Difference between Marketing Tags in Coremetrics), I explained the difference between the cm_mmc, cm_sp and cm_re tags. Today, I will discuss some of the various other tags available in Coremetrics:
Tracking Product Sale Price vs Discounted Price in Coremetrics
Recently, I was asked how to track sale price vs. discounted price via Coremetrics. Here is the solution that I came up with:
Pulling Query String Parameter via Coremetrics
Here is javascript code that will pull in the query string parameter to Coremtrics. This is helpful when tracking items that use query string parameters to pass additional data points.
