Posts Tagged ‘A/B & Multivariate Testing
Testing Email Images via Omniture Test&Target
Many of you are already pumping out massive email campaigns for both re-marketing and acquisition but probably aren’t testing the email in the best way possible. With Omniture Test&Target, you can now test and change images on the go when an end user accessing their email.
Leveraging Coremetrics Real Estate Tags to Perform A/B Testing
Real estate tags can be leveraged to track not only creative performance on a page but also A/B and multivariate testing. As you may recall, the real estate tag track how similar links on the same page perform. However, you can also leverage it to track A/B and MVT testing.
Omniture SiteCatalyst trackTNT plugin
Nice plugin that integrates Test & Target with SiteCatalyst. A must have if you have both tools and want to get the most out of both of them. Run correlations and subrelations by TNT campaign or by KPI captured via SiteCatalyst.
How To Run A/B Test in Omniture SiteCatalyst
Are you, like many, who have Omniture SiteCatalyst in-house but cannot afford to layer on Test&Target or another A/B testing solution? Well, welcome to the party lol…but seriously, just because you can’t purchase another solution for your company, does that mean you are left out in the cold? The simple answer to that is NO. [...]
