Posts Tagged ‘A/B & Multivariate Testing
Leveraging Coremetrics Real Estate Tags to Perform A/B Testing
Real estate tags can be leveraged to track not only creative performance on a page but also A/B and multivariate testing. As you may recall, the real estate tag track how similar links on the same page perform. However, you can also leverage it to track A/B and MVT testing.
How To Run A/B Test in Omniture SiteCatalyst
Are you, like many, who have Omniture SiteCatalyst in-house but cannot afford to layer on Test&Target or another A/B testing solution? Well, welcome to the party lol…but seriously, just because you can’t purchase another solution for your company, does that mean you are left out in the cold? The simple answer to that is NO. [...]
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