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	<title>Web Analytics Central</title>
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		<title>Comparing Google SiteOptimizer and Omniture Test &amp; Target</title>
		<link>http://www.webanalyticscentral.com/2010/07/22/comparing-google-siteoptimizer-and-omniture-test-target/</link>
		<comments>http://www.webanalyticscentral.com/2010/07/22/comparing-google-siteoptimizer-and-omniture-test-target/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 21:17:01 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Site Optimizer]]></category>
		<category><![CDATA[Omniture]]></category>
		<category><![CDATA[Omniture Test&Target]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1494</guid>
		<description><![CDATA[I was asked recently to do a write up for the differences between Google SiteOptimizer and Omniture Test&#38;Target.  Below are the differences as well as a comparison chart that describes side by side which each one offers. Google SiteOptimizer: Google SiteOptimizer is a handy FREE tool that allows you to begin testing (A/B and MVT [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Omniture SiteCatalyst Helpful Tip &#8211; Dynamically Build Hierarchy Variable</title>
		<link>http://www.webanalyticscentral.com/2010/07/21/omniture-sitecatalyst-helpful-tip-dynamically-build-hierarchy-variable/</link>
		<comments>http://www.webanalyticscentral.com/2010/07/21/omniture-sitecatalyst-helpful-tip-dynamically-build-hierarchy-variable/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 18:27:02 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Omniture]]></category>
		<category><![CDATA[Omniture SiteCatalyst]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1487</guid>
		<description><![CDATA[Hierarchy variables provide great insight into what users are doing on your site.  However, manually passing in information or trying to build it off of other variables can become cumbersome and a challenge to manage and maintain. Building this variable dynamically lessens the burden and makes maintenance much easier.  Below, I describe (with the necessary [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tracking Conversions within Convertro</title>
		<link>http://www.webanalyticscentral.com/2010/07/19/tracking-conversions-within-convertro/</link>
		<comments>http://www.webanalyticscentral.com/2010/07/19/tracking-conversions-within-convertro/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 19:00:00 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Convertro]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1480</guid>
		<description><![CDATA[Convertro, a relative new comer to the web analytics space, is a simple but robust tool for monitoring and tracking your online efforts. Previously I wrote about attribution across the various platforms where I discussed how easy it is to have various attributions within Convertro without having to allocate additional variables, having a code release, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Omniture SiteCatalyst Helpful Tip &#8211; Correlating Data within Data Extracts</title>
		<link>http://www.webanalyticscentral.com/2010/07/15/omniture-sitecatalyst-helpful-tip-correlating-data-within-data-extracts/</link>
		<comments>http://www.webanalyticscentral.com/2010/07/15/omniture-sitecatalyst-helpful-tip-correlating-data-within-data-extracts/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 20:33:04 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Omniture]]></category>
		<category><![CDATA[Omniture SiteCatalyst]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1470</guid>
		<description><![CDATA[Data Extracts, a nice handy feature provided by Omniture SiteCatalyst, provides the ability to take data out of SiteCatalyst and have it sent via FTP or email to the intended parties.  It lets end users have the ability to select the metrics/parameters that they wish to see in an x and y axis manner (see [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Omniture SiteCatalyst Helpful Tip &#8211; Creating Additional Campaign Variables</title>
		<link>http://www.webanalyticscentral.com/2010/07/08/omniture-sitecatalyst-helpful-tip-creating-additional-campaign-variable/</link>
		<comments>http://www.webanalyticscentral.com/2010/07/08/omniture-sitecatalyst-helpful-tip-creating-additional-campaign-variable/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 21:14:12 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Omniture]]></category>
		<category><![CDATA[Omniture SiteCatalyst]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1343</guid>
		<description><![CDATA[Are you, like many who are running both internal (on-site) and external (off-site) campaigns in tandem and want to be able to easily see how each perform in relation to your key performance indicators? Well, within Omniture SiteCatalyst you can do one of two things to achieve this: Add a flag within the campaign tag [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo/Bing Search Merger</title>
		<link>http://www.webanalyticscentral.com/2010/07/08/yahoobing-search-merger/</link>
		<comments>http://www.webanalyticscentral.com/2010/07/08/yahoobing-search-merger/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 18:47:14 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1334</guid>
		<description><![CDATA[Just a head&#8217;s up to all search marketing professionals that the Yahoo/Bing search merger is just about to be completed which will have direct impact on your Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts.   It is important to understand what is going to go down in order to create a plan [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Omniture SiteCatalyst Helpful Tip &#8211; Accountability Matrices</title>
		<link>http://www.webanalyticscentral.com/2010/07/08/omniture-sitecatalyst-helpful-tip-accountability-matrices/</link>
		<comments>http://www.webanalyticscentral.com/2010/07/08/omniture-sitecatalyst-helpful-tip-accountability-matrices/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 18:03:02 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Omniture]]></category>
		<category><![CDATA[Omniture SiteCatalyst]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1327</guid>
		<description><![CDATA[Here is another helpful tip to help you take full advantage of all the functionality that Omniture SiteCatalyst has to offer. Have you ever wanted to tie a content developer or marketing person to the specific content/marketing campaign items that they are directly responsible for? Well, within SiteCatalyst, there are three ways to tackle this [...]]]></description>
		<wfw:commentRss>http://www.webanalyticscentral.com/2010/07/08/omniture-sitecatalyst-helpful-tip-accountability-matrices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Omniture SiteCatalyst Helpful Tip &#8211; Updated Debugger Code</title>
		<link>http://www.webanalyticscentral.com/2010/07/01/omniture-sitecatalyst-helpful-tip-updated-debugger-code/</link>
		<comments>http://www.webanalyticscentral.com/2010/07/01/omniture-sitecatalyst-helpful-tip-updated-debugger-code/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 23:46:50 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Omniture]]></category>
		<category><![CDATA[Omniture SiteCatalyst]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1301</guid>
		<description><![CDATA[One of my colleagues informed me that there was a newer version of the Omniture SiteCatalyst debugger that provides additional insight over the current version. I am including it within a text file here (Updated Omniture SiteCatalyst and Test&#38;Target Debugger) to make it easier to grab and put into place. Remember, you will need to create [...]]]></description>
		<wfw:commentRss>http://www.webanalyticscentral.com/2010/07/01/omniture-sitecatalyst-helpful-tip-updated-debugger-code/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Analytics Helpful Tip &#8211; _deleteCustomVar()</title>
		<link>http://www.webanalyticscentral.com/2010/06/30/google-analytics-helpful-tip-deletecustomvar/</link>
		<comments>http://www.webanalyticscentral.com/2010/06/30/google-analytics-helpful-tip-deletecustomvar/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 20:44:46 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1297</guid>
		<description><![CDATA[Previous, I wrote a blog posting on getting the custom variable within Google Analytics. Now, I want to discuss, briefly, how to delete that custom variable. This function removes the assigned variable in the index.  Lets say you set a visitor custom variable in code previously and then you decide you want to remove it. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coremetrics Helpful Tip &#8211; Library Files Explained</title>
		<link>http://www.webanalyticscentral.com/2010/06/24/coremetrics-helpful-tip-library-files-explained/</link>
		<comments>http://www.webanalyticscentral.com/2010/06/24/coremetrics-helpful-tip-library-files-explained/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 21:00:21 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Coremetrics]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1284</guid>
		<description><![CDATA[Coremetrics provides three javascript library files to be included on pages for tracking functionality to work.  With a Coremetrics implementation, users will need to make sure that each library file is called/referenced on each and every page on the site that it needs to (the one that doesnt is the techprops.js file which is only [...]]]></description>
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		<slash:comments>0</slash:comments>
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