Convertro
Offline Tracking via Convertro
Continuing in the Convertro series of blog postings, I wanted to touch on the analytics package ability to track offline activity. One big ask that many clients have inquired about is measuring the success offline marketing events to online conversions.
Convertro Universal Tag
One thing that frustrated me about Convertro was the fact that there wasn’t a universal tag that could be used in place of having two separate tags on a given page. The universal tag, like the major players have, allows adding the code to a global file and not having to worry about editing pages [...]
Convertro & Google Analytics Parameter Mapping
One question I was recently asked was…what do I do if I have both Google Analytics and Convertro installed on my site? This blog posting will briefly discuss how GA is mapped into Convertro and some of the added benefits this provides.
Deploying Convertro Tracking
Continuing in my series on discussing Convertro, I want to discuss actually launching a site with the code in place. I have touched on parts of the implementation, but today, I want to dive into the nuts and bolts of how to get the code in place.
Tracking Conversions within Convertro
Convertro, a relative new comer to the web analytics space, is a simple but robust tool for monitoring and tracking your online efforts.
Looking at Ease of Implementation Across Web Analytics Platforms
Picking and choosing an analytics solution is only half of the battle. Getting it implemented can be a challenge as well as it probably requires a code release (push) to production to get the code in place.
Looking at Attribution Across Various Web Analytics Platforms
Previously, I blogged about attribution in Google (Google Analytics Helpful Tip – Changing Campaign Attribution) and Omniture (Leveraging Allocations to Create Keyword Groupings in Omniture SearchCenter). Today, I want to dive further into that discussion but also bring into the fold a new analytics and insight tool called Convertro.
