SiteCatalyst
Omniture SiteCatalyst Helpful Tip – Name Pages
Are you, like many, leveraging the document.title to grab and populate the s.pageName variable? Would you like to change those values but do not want to be bothered by using SAINT?
Omniture SiteCatalyst Helpful Hint – IP Exclusion
IP exclusion is a very simple and easy low hanging fruit to attack and reap the benefits of. This simply tells Omniture SiteCatalyst that there are one to many addresses that you do not want factored into the KPI and metrics being tracked.
Configuring ExitLinkHandler to Track DoubleClick Activity
The exitlinkhandler plugin is a great little snippet of code that provides the ability to grab the exit URL and via SAINT classify it into “buckets” to see where users are going. But what if you wanted to group say doubleclick specific URLs into buckets to be able to report to advertising ops the success/failure [...]
Omniture Helpful Tip – Additional Mobile Link Tracking Info
Building on my previous post, entitled “Omniture SiteCatalyst Helpful Tip – Tracking Exit Links on Mobile Devices“, I wanted to follow up with some additional helpful information regarding mobile tracking. Below is a explanation of how the mobile link tracking & redirection work.
Omniture SiteCatalyst Helpful Tip – Tracking Exit Links on Mobile Devices
One issue that I ran into a few days ago was that a client of mine wanted to track clicks to an ad on their mobile WAP site via Omniture SiteCatalyst. However, since I implemented the mobile tracking code that doesn’t call s_code.js, I realized that having exit link tracking was going to require adding [...]
Omniture SiteCatalyst Helpful Tip – Measuring Time Spent on Previous Page
Looking at time spent on site/particular pages is a great first step from the provided out of the box functionality that Omniture SiteCatalyst provides. But what if you wanted to see the exact time spent (i.e. 2 min and 22 seconds) versus either the canned groupping that the site content -> time spent report displays [...]
Omniture SiteCatalyst Helpful Tip – Dynamically Build Hierarchy Variable
Hierarchy variables provide great insight into what users are doing on your site. However, manually passing in information or trying to build it off of other variables can become cumbersome and a challenge to manage and maintain.
Omniture SiteCatalyst Helpful Tip – Correlating Data within Data Extracts
Data Extracts, a nice handy feature provided by Omniture SiteCatalyst, provides the ability to take data out of SiteCatalyst and have it sent via FTP or email to the intended parties. It lets end users have the ability to select the metrics/parameters that they wish to see in an x and y axis manner (see [...]
Omniture SiteCatalyst Helpful Tip – Creating Additional Campaign Variables
Are you, like many who are running both internal (on-site) and external (off-site) campaigns in tandem and want to be able to easily see how each perform in relation to your key performance indicators? Well, within Omniture SiteCatalyst you can do one of two things to achieve this:
Omniture SiteCatalyst Helpful Tip – Accountability Matrices
Here is another helpful tip to help you take full advantage of all the functionality that Omniture SiteCatalyst has to offer. Have you ever wanted to tie a content developer or marketing person to the specific content/marketing campaign items that they are directly responsible for?
