Search Center
Omniture SearchCenter Helpful Tip – Classifications
Have you ever looked at your keywords and said it would be nice to have additional information associated with each keyword or campaign. Well SearchCenter, like SiteCatalyst, provides the ability to leverage classifications to organize your keywords and campaigns to gain additional insights and enhanced management.
Decreasing CPCs via Omniture SearchCenter
Cost Per Click (CPCs) prices have been rising year over year for the past several years. Due to this plus the fact that the economy is still in shambles, more attention needs to be spent on lowering cost.
Measuring If Paid Search Is Cannibalizing Natural Search Efforts via Omniture SearchCenter & SiteCatalyst
Normally at most companies, paid search and organic search are broken out and never thought of holistically. While you might be doing really well from your branded terms in the organic rankings and have no need to purchase them via paid search, you or someone else might still be doing it anyway, attempting to own [...]
Leveraging Allocations to Create Keyword Groupings in Omniture SearchCenter
Creating custom keyword groups or classifications in SearchCenter is handy when you want to look at individual keywords across multiple ad groups (i.e. grouping head and tail terms together) and then use that custom group for reporting purposes. However, it is important to understand how allocations can play a critical role in shaping your business [...]
