Omniture
Comparing Google SiteOptimizer and Omniture Test & Target
I was asked recently to do a write up for the differences between Google SiteOptimizer and Omniture Test&Target. Below are the differences as well as a comparison chart that describes side by side which each one offers.
Omniture SiteCatalyst Helpful Tip – Dynamically Build Hierarchy Variable
Hierarchy variables provide great insight into what users are doing on your site. However, manually passing in information or trying to build it off of other variables can become cumbersome and a challenge to manage and maintain.
Omniture SiteCatalyst Helpful Tip – Correlating Data within Data Extracts
Data Extracts, a nice handy feature provided by Omniture SiteCatalyst, provides the ability to take data out of SiteCatalyst and have it sent via FTP or email to the intended parties. It lets end users have the ability to select the metrics/parameters that they wish to see in an x and y axis manner (see [...]
Omniture SiteCatalyst Helpful Tip – Creating Additional Campaign Variables
Are you, like many who are running both internal (on-site) and external (off-site) campaigns in tandem and want to be able to easily see how each perform in relation to your key performance indicators? Well, within Omniture SiteCatalyst you can do one of two things to achieve this:
Omniture SiteCatalyst Helpful Tip – Accountability Matrices
Here is another helpful tip to help you take full advantage of all the functionality that Omniture SiteCatalyst has to offer. Have you ever wanted to tie a content developer or marketing person to the specific content/marketing campaign items that they are directly responsible for?
Omniture SiteCatalyst Helpful Tip – Updated Debugger Code
One of my colleagues informed me that there was a newer version of the Omniture SiteCatalyst debugger that provides additional insight over the current version.
Looking at Ease of Implementation Across Web Analytics Platforms
Picking and choosing an analytics solution is only half of the battle. Getting it implemented can be a challenge as well as it probably requires a code release (push) to production to get the code in place.
Integrating Omniture’s Test&Target with ExactTarget E-mail Campaigns
Using Omniture Test&Target on your website for A/B, Multivariate testing as well as landing page optimization is only some of the capabilities that Test&Target provide. If you have e-mail campaigns, as mentioned in a previous post entitled: Testing E-Mail Images in Omniture Test&Target, you can begin testing creatives to see which one suits your targeted [...]
Looking at Attribution Across Various Web Analytics Platforms
Previously, I blogged about attribution in Google (Google Analytics Helpful Tip – Changing Campaign Attribution) and Omniture (Leveraging Allocations to Create Keyword Groupings in Omniture SearchCenter). Today, I want to dive further into that discussion but also bring into the fold a new analytics and insight tool called Convertro.
Omniture Test&Target Helpful Tip – Simulating Traffic
Onsite preview mode, within Omniture Test&Target, allows you to view individuals campaigns, offers and recipes prior to launching the testing or targeting campaign. Onsite overlays all the mboxes in green so that you can see where the mboxes are located on the page.
