Analytics
Google Analytics Helpful Tip – Anonymize IP addresses
This is a powerful function that instructs Google Analytics to anonymize (to make nameless) the information being sent over by the tracker objects. It achieves this by removing the last octet (last 8 positions of the IP address) prior to storing it.
Convertro & Google Analytics Parameter Mapping
One question I was recently asked was…what do I do if I have both Google Analytics and Convertro installed on my site? This blog posting will briefly discuss how GA is mapped into Convertro and some of the added benefits this provides.
Google Analytics Helpful Tip – _deleteCustomVar()
Previous, I wrote a blog posting on getting the custom variable within Google Analytics. Now, I want to discuss, briefly, how to delete that custom variable.
Looking at Ease of Implementation Across Web Analytics Platforms
Picking and choosing an analytics solution is only half of the battle. Getting it implemented can be a challenge as well as it probably requires a code release (push) to production to get the code in place.
Google Analytics Helpful Tip – Troubleshooting GIF Request
Troubleshooting and fixing issues within your web analytics platform can be a challenge to say the least especially if your tool-kit is missing the necessary items. This blog posting discusses some of the tools available to debug tracking issues as well as a mapping of the GIF request being sent over via Google Analytics.
Google Analytics Helpful Tip – _getVisitorCustomVar()
Google Analytics never ceases to amaze me. I was looking for a way, outside of setting a custom event and trying to increment it for specific visitors, to set a custom variable to pass a value to when a visitor or group of visitors perform an action. Well, low and behold, GA provides a way [...]
Looking at Attribution Across Various Web Analytics Platforms
Previously, I blogged about attribution in Google (Google Analytics Helpful Tip – Changing Campaign Attribution) and Omniture (Leveraging Allocations to Create Keyword Groupings in Omniture SearchCenter). Today, I want to dive further into that discussion but also bring into the fold a new analytics and insight tool called Convertro.
Google Analytics Helpful Tip – Leverage _setReferrerOverride()
Continuing along in the series of helpful google analytics tips, I thought I would discuss the _setReferrerOverride() function within the Google tracking API.
Google Analytics Helpful Tip – Using the _setDomain() function
Google Analytics, out of the box, does a good job tracking the domain name for which you are tracking on. However, if you wish to track a visitors behavior across several sub domains within the same profile, you will need to leverage the _setDoaminName() function provided by Google Analytics.
Setting the Sample Rate in Google Analytics
You might not be aware of this but most, if not all, web analytics packages out there sample the data that comes in. The larger the site (i.e. the larger the amount of data tracked and sent to the web analytics server) the more you need to adjust the settings to ensure that report tracking [...]
