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	<title>Web Analytics Central &#187; Dorian D. Regester</title>
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		<title>Google Analytics Helpful Tip &#8211; Anonymize IP addresses</title>
		<link>http://www.webanalyticscentral.com/2010/09/06/google-analytics-helpful-tip-anonymize-ip-addresses/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=google-analytics-helpful-tip-anonymize-ip-addresses</link>
		<comments>http://www.webanalyticscentral.com/2010/09/06/google-analytics-helpful-tip-anonymize-ip-addresses/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 15:57:07 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1590</guid>
		<description><![CDATA[This is a powerful function that instructs Google Analytics to anonymize (to make nameless) the information being sent over by the tracker objects.  It achieves this by removing the last octet (last 8 positions of the IP address) prior to storing it. Below is an example of the code needed to handle the deletion of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>WebTrends Helpful Tip &#8211; Using WT.svl for SmartView</title>
		<link>http://www.webanalyticscentral.com/2010/09/02/webtrends-helpful-tip-using-wt-svl-for-smartview/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=webtrends-helpful-tip-using-wt-svl-for-smartview</link>
		<comments>http://www.webanalyticscentral.com/2010/09/02/webtrends-helpful-tip-using-wt-svl-for-smartview/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 18:32:02 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1580</guid>
		<description><![CDATA[SmartView is a helpful tool that overlays web data on the given page. You can look at pathing, conversions, clicks on particular links and view/analyze data whether your site is dynamic or static. But what if you wanted to take SmartView to the next level? What if you have several links pointing to the same [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Omniture SiteCatalyst Helpful Tip &#8211; Name Pages</title>
		<link>http://www.webanalyticscentral.com/2010/08/30/omniture-sitecatalyst-helpful-tip-name-pages/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=omniture-sitecatalyst-helpful-tip-name-pages</link>
		<comments>http://www.webanalyticscentral.com/2010/08/30/omniture-sitecatalyst-helpful-tip-name-pages/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 20:30:21 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Omniture]]></category>
		<category><![CDATA[SiteCatalyst]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Omniture SiteCatalyst]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1574</guid>
		<description><![CDATA[Are you, like many, leveraging the document.title to grab and populate the s.pageName variable? Would you like to change those values but do not want to be bothered by using SAINT? Within the admin tool, there is a feature called name pages that allows you to tweak what Omniture has captured.  There are a few [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Omniture SiteCatalyst Helpful Hint &#8211; IP Exclusion</title>
		<link>http://www.webanalyticscentral.com/2010/08/30/omniture-sitecatalyst-helpful-hint-ip-exclusion/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=omniture-sitecatalyst-helpful-hint-ip-exclusion</link>
		<comments>http://www.webanalyticscentral.com/2010/08/30/omniture-sitecatalyst-helpful-hint-ip-exclusion/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 20:08:36 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Omniture]]></category>
		<category><![CDATA[SiteCatalyst]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Omniture SiteCatalyst]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1566</guid>
		<description><![CDATA[IP exclusion is a very simple and easy low hanging fruit to attack and reap the benefits of.  This simply tells Omniture SiteCatalyst that there are one to many addresses that you do not want factored into the KPI and metrics being tracked. This is helpful when you or your company wishes to do deep [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Offline Tracking via Convertro</title>
		<link>http://www.webanalyticscentral.com/2010/08/23/offline-tracking-via-convertro/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=offline-tracking-via-convertro</link>
		<comments>http://www.webanalyticscentral.com/2010/08/23/offline-tracking-via-convertro/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 21:42:51 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Convertro]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1558</guid>
		<description><![CDATA[Continuing in the Convertro series of blog postings, I wanted to touch on the analytics package ability to track offline activity.  One big ask that many clients have inquired about is measuring the success offline marketing events to online conversions. To add this tracking, all that is needed is one simple line of code.  You [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Convertro Universal Tag</title>
		<link>http://www.webanalyticscentral.com/2010/08/12/convertro-universal-tag/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=convertro-universal-tag</link>
		<comments>http://www.webanalyticscentral.com/2010/08/12/convertro-universal-tag/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 21:19:09 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Convertro]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1556</guid>
		<description><![CDATA[One thing that frustrated me about Convertro was the fact that there wasn&#8217;t a universal tag that could be used in place of having two separate tags on a given page.  The universal tag, like the major players have, allows adding the code to a global file and not having to worry about editing pages [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Convertro &amp; Google Analytics Parameter Mapping</title>
		<link>http://www.webanalyticscentral.com/2010/08/12/convertro-google-analytics-parameter-mapping/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=convertro-google-analytics-parameter-mapping</link>
		<comments>http://www.webanalyticscentral.com/2010/08/12/convertro-google-analytics-parameter-mapping/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 19:24:57 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Convertro]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1549</guid>
		<description><![CDATA[One question I was recently asked was&#8230;what do I do if I have both Google Analytics and Convertro installed on my site? This blog posting will briefly discuss how GA is mapped into Convertro and some of the added benefits this provides. Convertro, out of the box, has the ability to read certain Google Analytics [...]]]></description>
		<wfw:commentRss>http://www.webanalyticscentral.com/2010/08/12/convertro-google-analytics-parameter-mapping/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Configuring ExitLinkHandler to Track DoubleClick Activity</title>
		<link>http://www.webanalyticscentral.com/2010/08/10/configuring-exitlinkhandler-to-track-doubleclick-activity/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=configuring-exitlinkhandler-to-track-doubleclick-activity</link>
		<comments>http://www.webanalyticscentral.com/2010/08/10/configuring-exitlinkhandler-to-track-doubleclick-activity/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 20:44:55 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Omniture]]></category>
		<category><![CDATA[SiteCatalyst]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Omniture SiteCatalyst]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1531</guid>
		<description><![CDATA[The exitlinkhandler plugin is a great little snippet of code that provides the ability to grab the exit URL and via SAINT classify it into &#8220;buckets&#8221; to see where users are going.  But what if you wanted to group say doubleclick specific URLs into buckets to be able to report to advertising ops the success/failure [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Deploying Convertro Tracking</title>
		<link>http://www.webanalyticscentral.com/2010/08/09/deploying-convertro-tracking/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=deploying-convertro-tracking</link>
		<comments>http://www.webanalyticscentral.com/2010/08/09/deploying-convertro-tracking/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 19:45:46 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Convertro]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1484</guid>
		<description><![CDATA[Continuing in my series on discussing Convertro, I want to discuss actually launching a site with the code in place.  I have touched on parts of the implementation, but today, I want to dive into the nuts and bolts of how to get the code in place. Since Convertro is a asynchronous tracking platform, the [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Omniture Helpful Tip &#8211; Additional Mobile Link Tracking Info</title>
		<link>http://www.webanalyticscentral.com/2010/08/04/omniture-helpful-tip-additional-mobile-link-tracking-info/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=omniture-helpful-tip-additional-mobile-link-tracking-info</link>
		<comments>http://www.webanalyticscentral.com/2010/08/04/omniture-helpful-tip-additional-mobile-link-tracking-info/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 17:50:26 +0000</pubDate>
		<dc:creator>Dorian D. Regester</dc:creator>
				<category><![CDATA[Omniture]]></category>
		<category><![CDATA[SiteCatalyst]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Omniture SiteCatalyst]]></category>

		<guid isPermaLink="false">http://www.webanalyticscentral.com/?p=1523</guid>
		<description><![CDATA[Building on my previous post, entitled &#8220;Omniture SiteCatalyst Helpful Tip – Tracking Exit Links on Mobile Devices&#8220;, I wanted to follow up with some additional helpful information regarding mobile tracking. Below is a explanation of how the mobile link tracking &#38; redirection work. Please note that with this collection code syntax (using the /4/ notation), [...]]]></description>
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