Google Analytics Helpful Tip – Anonymize IP addresses
This is a powerful function that instructs Google Analytics to anonymize (to make nameless) the information being sent over by the tracker objects. It achieves this by removing the last octet (last 8 positions of the IP address) prior to storing it.
Below is an example of the code needed to handle the deletion of the custom variable.
_gat._anonymizeIp();
By doing this, however, you will reduce geographic reporting accuracy.
Written by:
Dorian D. Regester
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Hello Dorian,is the geo-data the only thing that this function influences? Nothing with unique visitors?Is it somehow beneficiary for website’s visitors? Maybe in the Germany, where the IP address is kind of a sensitive data?
this is awesome man