Archive for September, 2010
Coremetrics Helpful Tip – Leveraging the Property Booking Tag
Are you within the travel vertical and want to track additional information about the booking that has taken place on your site? Well, within Coremetrics, this can be done by utilizing the Property Booking tag.
Limitations to Parent Child Profiles in WebTrends
Parent Child profiles, within WebTrends, provide a handy method to automate (something that web analyst love) creating profiles and reports for several different domain names within log files. This relationship is ideal when the child profile that’s being created doesn’t need any additional customization performed on it.
Google Analytics Helpful Tip – Understanding the _link() function
Have you ever wanted to track links on your site that require your end users to change domain (i.e. from say mysite.com to mystore.com) but didn’t know how to? Well this blog posting will discuss how you can tackle this issue going forward.
Omniture Helpful Tip – Passing Tracking to Additional Reporting Suites
Recently, I was asked to provide code that only passed conversion data when certain conditions were met. The challenge to this was they already defined what the s_account was prior to the logic being made available to add an if conditional for passing the new reporting suite ID.
Omniture SiteCatalyst Exit Link Tracking with Custom JavaScript Function
Tracking custom links is extremely important in knowing and understanding the items end users are seeing/accessing on your site. Sometimes adding the code can be simple and easy (especially if their are only a handful of links on the site that need the custom code added to them) but other times it can be more [...]
Omniture SiteCatalyst Custom Plugin – Get Cookie Value
I just ran across a tracking question that I think could be of benefit to you, my active readers. Have you ever tagged a site but wanted to grab a value passed say within a cookie outside of SiteCatalyst and have it in either a s.prop or s.eVar?
WebTrends Helpful Tip – SmartView Transition Tracking
SmartView transition tags allows WebTrends to track page transitions for SmartView reports. This work is performed by a function named dcsTP, which will be diagrammed in detail within this blog posting.
Google Analytics Helpful Tip – Anonymize IP addresses
This is a powerful function that instructs Google Analytics to anonymize (to make nameless) the information being sent over by the tracker objects. It achieves this by removing the last octet (last 8 positions of the IP address) prior to storing it.
WebTrends Helpful Tip – Using WT.svl for SmartView
SmartView is a helpful tool that overlays web data on the given page. You can look at pathing, conversions, clicks on particular links and view/analyze data whether your site is dynamic or static.
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