Configuring ExitLinkHandler to Track DoubleClick Activity

Written August 10, 2010

The exitlinkhandler plugin is a great little snippet of code that provides the ability to grab the exit URL and via SAINT classify it into “buckets” to see where users are going.  But what if you wanted to group say doubleclick specific URLs into buckets to be able to report to advertising ops the success/failure of campaigns?If you have s.products free/available, you can leverage this variable to track advertising effectiveness.  Previously, I wrote a blog titled Tracking Advertising Effectiveness in Omniture SiteCatalyst, that will help you use the s.products variable to track ads.  However, in this posting, I will discuss taking the plugin and grabbing doubleclick URLs so that you can see their successes/failures within the s.products tracking.The first thing you will need to do is obtain the exitLinkHandler plugin from ClientCare (or the Engineering team).  Next, you will need to add the following code within the doPlugins section of the s_code.js file://Double Click Exit Link Handler Trackingvar url=s.linkHandler’http://ad.doubleclick.net’);url=unescape(url);if (url) {var dbclkData=url.split(‘sscs=?’);var dbclkURL=dbclkData[1];s.prop1=s.eVar1 = dbclkURL;s.tl(this,’e',dbclkURL);}That’s it! Pretty easy? Now you have the exit links attributed to doubleclick going into sprop1.  By passing it to an eVar, you can then subrelate the data with the s.products string.



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Omniture, SiteCatalyst, Web Analytics

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