Tracking Conversions within Convertro
Convertro, a relative new comer to the web analytics space, is a simple but robust tool for monitoring and tracking your online efforts.
Previously I wrote about attribution across the various platforms where I discussed how easy it is to have various attributions within Convertro without having to allocate additional variables, having a code release, or working with the tech team to implement. I also wrote about the ease of implementation for this new analytics platform, but today, I want to look at how one would go about tracking conversions within the tool.
What you need:
- Access to edit the source web site code
- An understanding of javascript coding
Adding conversion tracking via Convertro is a quick and easy process. Below is the conversion code needed to track orders/sales (The conversion tag should be placed between the head and body tags):
$CVO.push([ 'trackEvent', {
type: 'type',
id: 'eventId',
amount: 'amount'
}]);
Looking at the above tag, you can see that the conversion is being tracked as a event with an eventID which is a unique identifier (order ID, customer ID, etc) and amount being the value of the conversion itself (order, sale). Pretty simple? Well, if you want to track additional conversions (i.e. registration, request for information, newsletter/email list sign up, etc), this is also pretty straightforward using Convertro. Below is the code necessary:
$CVO.push(['trackEvent', {
type: 'type'
}]);
Just replace the ‘type’ with the conversion event you wish to track (registration, newsletter, email, etc) and you are all set.
Written by:
Dorian D. Regester
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