Archive for July, 2010
Comparing Google SiteOptimizer and Omniture Test & Target
I was asked recently to do a write up for the differences between Google SiteOptimizer and Omniture Test&Target. Below are the differences as well as a comparison chart that describes side by side which each one offers.
Omniture SiteCatalyst Helpful Tip – Dynamically Build Hierarchy Variable
Hierarchy variables provide great insight into what users are doing on your site. However, manually passing in information or trying to build it off of other variables can become cumbersome and a challenge to manage and maintain.
Tracking Conversions within Convertro
Convertro, a relative new comer to the web analytics space, is a simple but robust tool for monitoring and tracking your online efforts.
Omniture SiteCatalyst Helpful Tip – Correlating Data within Data Extracts
Data Extracts, a nice handy feature provided by Omniture SiteCatalyst, provides the ability to take data out of SiteCatalyst and have it sent via FTP or email to the intended parties. It lets end users have the ability to select the metrics/parameters that they wish to see in an x and y axis manner (see [...]
Omniture SiteCatalyst Helpful Tip – Creating Additional Campaign Variables
Are you, like many who are running both internal (on-site) and external (off-site) campaigns in tandem and want to be able to easily see how each perform in relation to your key performance indicators? Well, within Omniture SiteCatalyst you can do one of two things to achieve this:
Yahoo/Bing Search Merger
Just a head’s up to all search marketing professionals that the Yahoo/Bing search merger is just about to be completed which will have direct impact on your Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts. It is important to understand what is going to go down in order to create a plan [...]
Omniture SiteCatalyst Helpful Tip – Accountability Matrices
Here is another helpful tip to help you take full advantage of all the functionality that Omniture SiteCatalyst has to offer. Have you ever wanted to tie a content developer or marketing person to the specific content/marketing campaign items that they are directly responsible for?
Omniture SiteCatalyst Helpful Tip – Updated Debugger Code
One of my colleagues informed me that there was a newer version of the Omniture SiteCatalyst debugger that provides additional insight over the current version.
