Archive for June, 2010
Google Analytics Helpful Tip – _deleteCustomVar()
Previous, I wrote a blog posting on getting the custom variable within Google Analytics. Now, I want to discuss, briefly, how to delete that custom variable.
Coremetrics Helpful Tip – Library Files Explained
Coremetrics provides three javascript library files to be included on pages for tracking functionality to work. With a Coremetrics implementation, users will need to make sure that each library file is called/referenced on each and every page on the site that it needs to (the one that doesnt is the techprops.js file which is only [...]
Looking at Ease of Implementation Across Web Analytics Platforms
Picking and choosing an analytics solution is only half of the battle. Getting it implemented can be a challenge as well as it probably requires a code release (push) to production to get the code in place.
Integrating Omniture’s Test&Target with ExactTarget E-mail Campaigns
Using Omniture Test&Target on your website for A/B, Multivariate testing as well as landing page optimization is only some of the capabilities that Test&Target provide. If you have e-mail campaigns, as mentioned in a previous post entitled: Testing E-Mail Images in Omniture Test&Target, you can begin testing creatives to see which one suits your targeted [...]
Google Analytics Helpful Tip – Troubleshooting GIF Request
Troubleshooting and fixing issues within your web analytics platform can be a challenge to say the least especially if your tool-kit is missing the necessary items. This blog posting discusses some of the tools available to debug tracking issues as well as a mapping of the GIF request being sent over via Google Analytics.
Google Analytics Helpful Tip – _getVisitorCustomVar()
Google Analytics never ceases to amaze me. I was looking for a way, outside of setting a custom event and trying to increment it for specific visitors, to set a custom variable to pass a value to when a visitor or group of visitors perform an action. Well, low and behold, GA provides a way [...]
Looking at Attribution Across Various Web Analytics Platforms
Previously, I blogged about attribution in Google (Google Analytics Helpful Tip – Changing Campaign Attribution) and Omniture (Leveraging Allocations to Create Keyword Groupings in Omniture SearchCenter). Today, I want to dive further into that discussion but also bring into the fold a new analytics and insight tool called Convertro.
Google Analytics Helpful Tip – Leverage _setReferrerOverride()
Continuing along in the series of helpful google analytics tips, I thought I would discuss the _setReferrerOverride() function within the Google tracking API.
Omniture Test&Target Helpful Tip – Simulating Traffic
Onsite preview mode, within Omniture Test&Target, allows you to view individuals campaigns, offers and recipes prior to launching the testing or targeting campaign. Onsite overlays all the mboxes in green so that you can see where the mboxes are located on the page.
Google Analytics Helpful Tip – Using the _setDomain() function
Google Analytics, out of the box, does a good job tracking the domain name for which you are tracking on. However, if you wish to track a visitors behavior across several sub domains within the same profile, you will need to leverage the _setDoaminName() function provided by Google Analytics.
