Archive for June, 2010
Google Analytics Helpful Tip – _deleteCustomVar()
Previous, I wrote a blog posting on getting the custom variable within Google Analytics. Now, I want to discuss, briefly, how to delete that custom variable.
Coremetrics Helpful Tip – Library Files Explained
Coremetrics provides three javascript library files to be included on pages for tracking functionality to work. With a Coremetrics implementation, users will need to make sure that each library file is called/referenced on each and every page on the site that it needs to (the one that doesnt is the techprops.js file which is only [...]
Looking at Ease of Implementation Across Web Analytics Platforms
Picking and choosing an analytics solution is only half of the battle. Getting it implemented can be a challenge as well as it probably requires a code release (push) to production to get the code in place.
Google Analytics Helpful Tip – Troubleshooting GIF Request
Troubleshooting and fixing issues within your web analytics platform can be a challenge to say the least especially if your tool-kit is missing the necessary items. This blog posting discusses some of the tools available to debug tracking issues as well as a mapping of the GIF request being sent over via Google Analytics.
Google Analytics Helpful Tip – _getVisitorCustomVar()
Google Analytics never ceases to amaze me. I was looking for a way, outside of setting a custom event and trying to increment it for specific visitors, to set a custom variable to pass a value to when a visitor or group of visitors perform an action. Well, low and behold, GA provides a way [...]
Looking at Attribution Across Various Web Analytics Platforms
Previously, I blogged about attribution in Google (Google Analytics Helpful Tip – Changing Campaign Attribution) and Omniture (Leveraging Allocations to Create Keyword Groupings in Omniture SearchCenter). Today, I want to dive further into that discussion but also bring into the fold a new analytics and insight tool called Convertro.
Google Analytics Helpful Tip – Leverage _setReferrerOverride()
Continuing along in the series of helpful google analytics tips, I thought I would discuss the _setReferrerOverride() function within the Google tracking API.
Google Analytics Helpful Tip – Using the _setDomain() function
Google Analytics, out of the box, does a good job tracking the domain name for which you are tracking on. However, if you wish to track a visitors behavior across several sub domains within the same profile, you will need to leverage the _setDoaminName() function provided by Google Analytics.
Omniture SiteCatalyst Helpful Tip – Debugging Referring Domain vs. Search Engine Issues
One thing that use to bug me was the fact that my search engines showed a higher number of instances or occurrences in the referring domains report versus the searches metric within the search engine report. It didn’t make sense and I needed to do a deep dive to find out the culprit.
Omniture SiteCatalyst Helpful Tip – Passing Multiple Values in Traffic Variable
One question that was recently asked of me from one of my clients was “can we pass multiple values into a single traffic variable at the same time”? The reasoning behind this is that they are a company that advertises on their tagged pages and want to instead of burning multiple variables for capturing ad [...]
Google+
