Archive for May, 2010

Omniture SiteCatalyst Helpful Tip – Removing None/Unspecified From Conversion Reports

Within SiteCatalyst, you have the ability to remove none and unspecified from conversion reports to see only the items that you want to see.

Omniture, SiteCatalyst, Web Analytics

Omniture SiteCatalyst Helpful Tip – Removing None From Correlation Reports

Have you, like me, ran a correlation report between two traffic variables within SiteCatalyst and got a “None” returned as the largest entry? Well, there is a way to remove that from appearing.

Omniture, SiteCatalyst, Web Analytics

Setting the Sample Rate in Google Analytics

You might not be aware of this but most, if not all, web analytics packages out there sample the data that comes in.  The larger the site (i.e. the larger the amount of data tracked and sent to the web analytics server) the more you need to adjust the settings to ensure that report tracking [...]

Google, Google Analytics, Web Analytics

Tracking Custom Functionality via Custom Variables in Google Analytics

One of the biggest slights that I have heard recently about Google Analytics vs. a paid service (Omniture SiteCatalyst, Coremetrics, WebTrends), is that it can’t track custom variable and can only handle out of the box tracking through its ga.js file.  However, this isn’t correct.

Google, Google Analytics, Web Analytics

Tracking iFrames&Links Opening in New Window with Google Analytics

So you want to embed Google Analytics tracking into your iFrame so that you can capture/report on user behavior from links that go to a new window but don’t know how to do it…well you came to the right place.  Below, I will explain the method that you need to use and what you need [...]

Google, Google Analytics, Web Analytics

Tracking Banner Ad Clicks within Google Analytics

Are you an owner or manager of a website that publishes advertising banners on your site and you wish to track the clicks on it (and have it attribute it to the proper container established)?  If you are using Google Analytics, this can be done pretty easily.

Google, Google Analytics, Web Analytics

Google Analytics Helpful Tip – Adding Search Engines

Google Analytics, out of the box, does a great job in tracking and updating their list of tracked referrals for the top and smaller search engines.  However, if there is an obscure engine that you are working with that GA doesn’t recognize, you can “force” the tool to track it.

Google, Google Analytics, Web Analytics