Google Analytics Helpful Tip – Changing Campaign Attribution
Google, by default, is set up like many other analytics packages to give credit to the last touchpoint prior to a conversion. That is, if a user comes to your site from natural search but doesn’t convert and then returns later from a paid search campaign and converts, the paid search campaign will get “credited” for the success versus the first touchpoint.If you want to see how the first touchpoints were in driving conversions, you will need to add the utm_nooverride query parameter to the campaign destination URLs coming into the site. An example of this is:http://www.yoursite.com/?utm_source=yahoo&utm_medium=cpc&utm_campaign=BlackFriday2010&utm_content=textlink&utm_term=sale&utm_nooverride=1This will tell google to disregard the last touchpoint and only focus on the one that initially drove the user to your site.
Written by:
Dorian D. Regester
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My cousin recommended this blog and she was totally right keep up the fantastic work!
Convertro.com does this out of the box. And more importantly, with Convertro, since the data isn’t entirely dependent on third party cookies, it’s not subject to cookie deletion. That’s important when you are trying to track beyond the last click since the further away from the conversion you get, the more likely the marketing event isn’t even known because of cookie deletion.