Omniture SearchCenter Helpful Tip – Classifications
Have you ever looked at your keywords and said it would be nice to have additional information associated with each keyword or campaign. Well SearchCenter, like SiteCatalyst, provides the ability to leverage classifications to organize your keywords and campaigns to gain additional insights and enhanced management.To go about setting this up, you will need to do the following:
- Make the keyword/campaign classification(s) that add the most value to your specific business.
- After this is created, you can either use the bulk upload tool or the excel intergration to grab the most current keyword/campaign data. You can also, as of version 3.0, download the keywords into a special template via the manage search engines area and upload them into SearchCenter via Data Sources. If you are unfamilar with Data Sources, stick to the other two mentioned methods.
- Add the classification into the appropriate column(s) for your keywords/campaigns.
- Once entered, upload the file and you are done.
Now you have the new classification data and can begin to manage/optimize towards it as well as at the individual keyword or campaign level. You will see the new classifications added by running any SearchCenter report.
Written by:
Dorian D. Regester
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Google+
Hi Dorian,Great information, custom classifications are one of the most under-utilized, but most useful features in SearchCenter. I do have a couple of clarifications/additions to your article;1) New classifications are uploaded back into SearchCenter via SAINT, not Data Sources. They are very similar processes, but Data Sources are for uploading additional, usually offline, metrics, while SAINT is specifically for uploading new classification information.2) Remember, SearchCenter actually has the Custom Group functionality built into the tool where you can create your own groupings based on Keywords, Ads, or Placement and then report, manage, and even run bid rules off of these Custom Groups. The nice thing about this functionality is that it’s all done within the tool itself, no need for Excel or other resources to upload the information.Thanks,Dave Cook