Archive for April, 2010
7 Ways To Optimize Omniture SiteCatalyst Implementation
With SiteCatalyst implemented correctly on your site, you are probably now looking for ways to further optimize and get even more out of the tool. This blog posting will help you further tweak the code so that its running smoothly and efficiently.
Google Analytics Helpful Tip – Putting Branded Keyword Terms under Direct Sources
Many times, when doing an analysis within Google Analytics, one notices that their branded keyword terms make up a great deal of their organic keyword referrals. If you, like me, want to change this such that these handful of keywords get treated like direct traffic within the interface, you will need to add the following:
Google Analytics Helpful Tip – Changing Campaign Attribution
Google, by default, is set up like many other analytics packages to give credit to the last touchpoint prior to a conversion. That is, if a user comes to your site from natural search but doesn’t convert and then returns later from a paid search campaign and converts, the paid search campaign will get “credited” [...]
Google Analytics Helpful Tip – Changing Session Timeout Value
One question I was recently asked by my boss was “how do we change the session timeout in google analytics such that it expires after an hour”. Currently, Google Analytics is set up to have the value of 30 min for a session.
Asynchronous Tracking in Google Analytics
Many users are using a synchronous implementation of Google Analytics and aren’t aware that there is another way to go about leveraging GA with some more added flexibility. Asynchronous tracking allows the browser to fully load the content on the page (i.e render) while the main reference file (ga.js) loads up in the background.
Tracking File Downloads in Google Analytics
Do you want to use your Google Analytics implementation to track file downloads that occur from links on your site that go off your site? Well tracking these successes within Google Analytics is not hard leveraging the _trackPageView() function in GA.
Omniture SiteCatalyst Helpful Tip – DirectAccess
Omniture SiteCatalyst DirectAccess provides business users with a way to easily access dashboards and bookmarks from the comforts of their desktop. Now users who don’t feel comfortable or don’t like logging into the interface to get their dashboard can leverage this.
Tracking Domain to External Sub Directory via Google Analytics
Suppose you have two sites and want to track both of them (i.e. you have www.webanalyticscentral.com as your primary domain and wordpress.com/webanalyticscentral as a sub-directory on another domain) but want both of them to roll up into the same reporting suite. Well, before you would just add the same snippet of analytics code to both [...]
Setting up Event Tracking in Google Analytics
So you want to track key events within Google Analytics but are unsure how to do it? There is alot of additional functionality that Google Analytics provides that requires some customization but adds a wealth of information on your key performance indicators.
Leveraging Cross Visit Participation for Referring Domains Reporting in Omniture SiteCatalyst
One question that I was asked recently was to produce a report that showed which combination of referrers that have contributed to the most/least orders on the site. This question can’t currently be answered with the out of the box setup that Omniture SiteCatalyst provides via its s_code.js file logic.
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