Archive for March, 2010
Tracking Shopping Cart Performance in Omniture SiteCatalyst
Retail businesses need to not only track the actions within the shopping cart but also understand them (prior to add and after add) to better optimize this experience and improve conversion rates. This blog posting goes into how to track these actions and better understand what users are adding to the cart, how often it [...]
Basic Product Category Analysis via Omniture SiteCatalyst
Understanding which product categories generate the most orders and revenue on a site is key to retailers. This blog posting provides the steps necessary to gain valuable insight on product attributes such at category and how this and other attributes perform in relation to your products.
Getting Omniture SiteCatalyst Clickmap Working with Flash
Tracking flash is a challenge as it requires a developer to not only know about how to implement web analytics software within the component object but it also normally requires extra work which can sometimes slow down the delivery cycle. Adding clickmap overlays to these flash objects also was a challenge but there are five [...]
Analyzing Page Valuation via Omniture SiteCatalyst
Tracking page value can provide very powerful insight and actionable data in many verticals. These include acquisition, behavior on-site, and retention. Understanding this can help you focus your efforts on the pages that drive the highest cost per impression (CPM) while removing or not highlighting the ones that drive the lower CPMs.
Tracking RSS vs. Website Blog Views via Omniture SiteCatalyst
Previously, I wrote a post on How To Track RSS via SiteCatalyst, and explained how to track the click through and the onsite behavior of these feed visitors. However, I didn’t go into tracking users who choose to remain outside of your website (i.e. within the reader itself).
Variable Limitations within Omniture SiteCatalyst
Omniture SiteCatalyst is a robust analytics package that provides great out of the box tracking capabilities. However, there are a few limitations with the variables that all users should be aware of and know about when looking to tweak, add or understand why variables are behaving the way that they are.
Tracking Internal Search via Omniture SiteCatalyst
Internal search is powerful tool on all sites that feature search functionality. Understanding what users are searching for, where they are searching for it, what they are doing after the search, etc are key components to providing users with exactly what they are looking for to promote either improved conversion or content consumption.
Product Merchandising in Omniture SiteCatalyst
Retailers, for example, sell products that can fall under multiple categories. As such merchandisers and buyers would love to know which one of these categories drives more purchases. This is illustrated when looking at something like a hard drive.
