Individual Level Insight via Unica netInsight
Understanding individual level insight provides more information than always looking at things at an aggregate level. Instead of just looking at performance across the various marketing campaigns, leveraging behavioral insight on users can help create that personalized user experience, improving their time interacting with your brand and potentially increasing conversion rates.
This can be done by creating a funnel report and listing the individuals within each funnel step (regardless of login status). Accessing the users behind each funnel step will provide insight into what their patterns are. This will help answer the following questions:
- What are individuals preferences and interest?
- Where do individuals stand within the process?
- What time of day / day of week do they consume the most content? Convert?
Written by:
Dorian D. Regester
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How is this possible – “listing the individuals within each funnel step (regardless of login status)” ?
If a user has never logged in or registered on the site, how does netInsight define the individual?
Thanks
Paul