Archive for February, 2010
Individual Level Insight via Unica netInsight
Understanding individual level insight provides more information than always looking at things at an aggregate level. Instead of just looking at performance across the various marketing campaigns, leveraging behavioral insight on users can help create that personalized user experience, improving their time interacting with your brand and potentially increasing conversion rates.
Decreasing CPCs via Omniture SearchCenter
Cost Per Click (CPCs) prices have been rising year over year for the past several years. Due to this plus the fact that the economy is still in shambles, more attention needs to be spent on lowering cost.
Deciding On When To Bring Mobile Sites Online via Omniture SiteCatalyst
Developing a mobile presence allows your business to extend to devices that users are now using more and more frequently to browse the web and even make purchases. Due to this changing environment, it makes sense to start to consider having a mobile presence.
Tracking Site Browsing Methods For Highest Conversion via Omniture SiteCatalyst
Understanding how users get to your product pages and seeing which one of these methods is the most successful at driving conversion is critical to truly understanding your users and shaping the best experience to promote purchasing. Users from search, internal promotions/campaigns, and category/featured products browsing channels all expect different experiences and knowing this makes [...]
Identifying Content Elements via Omniture SiteCatalyst
Page naming and content identification techniques are key elements into creating and maintaining relevant material that speaks to the target audience. It helps easily identify and potentially correct portions of the site that either are performing well/poorly from a user consumption standpoint.
Measuring If Paid Search Is Cannibalizing Natural Search Efforts via Omniture SearchCenter&SiteCatalyst
Normally at most companies, paid search and organic search are broken out and never thought of holistically. While you might be doing really well from your branded terms in the organic rankings and have no need to purchase them via paid search, you or someone else might still be doing it anyway, attempting to own [...]
Tracking Advertising Effectiveness in Omniture SiteCatalyst
This posting discusses how to track how ads are performing on your site. You will be able to see/report on ad impressions, clicks, click-through rates (CTRs) and the end success event (whether that be registrations, enrollments, etc) and be able to identify which pages/section/content types are generating the high CTRs and success events.
Analyzing Which Products Convert Better via Omniture SiteCatalyst
If you are like many who sell products or services online, you are interested in knowing which ones on your site are converting better than others. However, many do not realize that within SiteCatalyst, by adding some simple javascript code to certain pages, you can track this.
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