Difference Between Omniture SiteCatalyst and Omniture Discover
Omniture SiteCatalyst can provide great insight into user behavior but getting to extremely granular data sets (i.e. a needle in a haystack) is something that it lacks. That is where the Discover tool comes in handy.Discover is a great companion tool to SiteCatalyst. Here is a list of some of the differences between the two tools:Omniture SiteCatalyst:
- Limited based upon correlations and subrelations allocation mapping
- Fallout reporting is limited to seven pages or checkpoints
- Snapshot percentage
- Can only create 5 key segments via ASI slots (any extra cost additional dollars)
Omniture Discover:
- More concise analysis through segmentation and n-dimensional drill downs
- More successful action data. Now that action is based on more informed data, you will have better results
- Leverage targeted marketing based on user segments which can lead to increased ROI.
- Unlimited micro segmentation
- Unlimited fallout checkpoints
- Unlimited nodes attached to the checkpoints
- More of a view (spark line) into daily conversion over time
- Site analysis – multi dimensional view into site (pages, orders and any other KPI captured)
- Rapid/ad-hoc assessment of traffic quality
- Side by side comparisons
- Insight into complex data patterns on the fly
Written by:
Dorian D. Regester
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This is really information i was looking for some time.