Campaign Pathing via Omniture SiteCatalyst
Pathing by campaign value is something that everyone who uses Omniture SiteCatalyst should be leveraging. If not, you are missing a great deal of valuable information that can help you become a rockstar at your individual company.You can do this in Omniture via a mini “hack” that makes seeing this data easy and acting upon it even easier. Below is an example of what you need and how to implement it.What you need:
- one (1) s.Prop
Simply just grab the campaign value and append on the s.pagename value and pass that into an sProp. A sample of how to code it is below:s.prop1 = s.campaign+”:”+s.pagename;The “:” is just a separator to make it easy to differentiate between the page name and the campaign value. If you have both internal and external marketing tags and would like to see pathing on both separately, you will need to allocate another sProp and just follow the above structure replacing s.campaign with the eVar you are using for those tags.If you would like to have the s.campaign code appear with the page name for all pages that the campaign code specifically touched, you can leverage the getAndPersistValue plugin which passes the value to Omniture without having to dedicate IT resources to code it into the session cookie and then continue to retrieve it on subsequent page views.* Please remember to talk to your account manager or client care to make sure that the sProp you decide to use has pathing enabled for it.
Written by:
Dorian D. Regester
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Dorian,Great idea! I shall have to put this into place.-Rudi
This is a fantastic idea! Thanks for the post.