Archive for January, 2010
Leveraging Allocations to Create Keyword Groupings in Omniture SearchCenter
Creating custom keyword groups or classifications in SearchCenter is handy when you want to look at individual keywords across multiple ad groups (i.e. grouping head and tail terms together) and then use that custom group for reporting purposes. However, it is important to understand how allocations can play a critical role in shaping your business [...]
Top Web Analytics Issues&Best Practices
Here are some key issues and best practices that every web analytics should be cognizant of:
Difference Between Omniture SiteCatalyst and Omniture Discover
Omniture SiteCatalyst can provide great insight into user behavior but getting to extremely granular data sets (i.e. a needle in a haystack) is something that it lacks. That is where the Discover tool comes in handy.
Calculating Reacquisition Cost via Omniture SiteCatalyst
Many of us are actively engaged in paid web advertising methods (search, display, paid inclusion, etc) that we think are driving our new customer acquisition funnel. However, has it ever crossed your mind that loyal customers, i.e. those who purchased previously from you, might also use these same avenues to get to and purchase from [...]
Omniture SiteCatalyst Maintenance Release Notes (1/14)
The following are the release notes for the latest SiteCatalyst release for January 14, 2010:
Tracking Featured Content in Omniture SiteCatalyst
This blog posting discusses how to track the content on your site that resides in prominent locations. These can be on the home page or any other page that you wish to track.
Hacking into Omniture SiteCatalyst Obfuscated Code
One thing that has always bugged me is that Omniture SiteCatalyst captures a great deal of information via the obfuscated s_code that, as customers, we can’t tweak or pass to separate variables without working with their ClientCare team and spending an arm and a leg. Being a programmer, I knew there had to be a [...]
Six Key Steps to Consider with Web Analytics
Web analytics professionals deal with many challenges when attempting to solve a problem. Here are six key items you should be considering when dealing with those issues:
Measuring Landing Page Stickiness in Omniture SiteCatalyst
Getting prospective customers compelled to interact with your external or internal marketing pieces is a challenge in and amongst itself. Making sure you have a message that resonates with the target audience and an offer that entices them is only half of the battle.
Leveraging Coremetrics Real Estate Tags to Perform A/B Testing
Real estate tags can be leveraged to track not only creative performance on a page but also A/B and multivariate testing. As you may recall, the real estate tag track how similar links on the same page perform. However, you can also leverage it to track A/B and MVT testing.
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