Tracking Product Sale Price vs Discounted Price in Coremetrics
Recently, I was asked how to track sale price vs. discounted price via Coremetrics. Here is the solution that I came up with:
It all depends on how granular you want to track the sale…if you want to
track views for standard price vs discounted price all the way to
purchase then I would say…
product -> using a categoryID of say “100-18500_blackfriday2009″ where
you append on the sale name to the established category name
shop5 –> using the same categoryID from the product tag, with the
discounted/current price
shop9 –> pass same categoryID plus discounted price for order completion.
Then you can see via the categoryID how each perform and then trend
that over time. This is where date annotations are key as adding these
will let marketers and merchandising people know if seasonality/other
concurrent sales/holidays/major events shifted buyer habits. You could
also add in the sale name to the page name variable so
that pathing could be done.
If just interested in sales only, shop5 and shop9 are sufficient.
This data would be found in the merchandising report. You would also
be able to do run the key segments report for this as well.
Written by:
Dorian D. Regester
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Is there like a tutorial or something that I could learn basic Coremetrics?
What exactly would you like to learn? Let me know and I will help you out. Thanks.