Tracking Onsite Search via Coremetrics
With all the tags available to Coremetrics users and without a helpful authoritative guide to help users choose the right one, I feel the need to create that to fill the vacuum left by the folks at Coremetrics. I will post that to the documentation section once completed so stay tuned…in the meantime, here is a short blurb on how to track onsite search:In Coremetrics, there is no cmSearchTag to track search functionality. One must leverage the page view tag. Within the page view tag, you have four defined buckets to pass information into (page ID, category ID, search term, and search results returned). You set the search term parameter of the page view tag to the term that was searched for. The search results parameter should be set to the number of results returned (pass zero instead of 0 for no results returned). Some trickery via the CDF (Category Definition File) can be done to have searches rolled up into their proper areas (or into a separate bucket for overall analysis of search as a whole). One can also leverage the PageElement tag with the pageView tag to layer in additional information about the search (size, color, search refinement). These also can be passed in via the Category ID/Page ID for pathing by searches.
Written by:
Dorian D. Regester
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