Yahoo Web Analytics vs. Google Analytics – The Battle of The Free Tools – Part 1 of 2
These two behemoths have been battling over many different areas: natural and paid search, display advertisement, news, email clients and many others. Now the battle moves towards Web Analytics.This posting will briefly discuss Google Analytics and the pros/cons to it. Next posting, I will dive into Yahoo’s tool.Google AnalyticsPros:
- It’s FREE!
- Extremely easy to implement. Simply drop the code within a global file (header or footer) and thats it. No need to adjust or tweak.
- Nice out of the box functionality. Google Analytics provides users with the ability to segment, campaign tracking, e-commerce tracking, rich media tracking, custom event tracking, geosegmentation reports and many additional features.
- Ability to do custom tracking. GA provides many variables that users can take advantage of to track more KPIs for their business.
- Integrated with AdWords.
- Integrated with open source initiatives (Adobe Flash, etc.).
- Daily weekly and monthly alerts
- API
Cons:
- Site Overlay tool is buggy and needs to be revamped.
- Can’t see visitors or visits under content.
- Unable to reclassify captured data.
- Harder to add customized tracking (not impossible but research will be needed to see all available variables and how they can be leveraged).
Written by:
Dorian D. Regester
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