SEO Recommendations for Internal Linking Strategies via CoreMetrics
Web Analytics solutions tend to create duplicate links for the same link due to tracking parameters being appended on. This can cause search engines to penalize your site on SERPs and cause you to lose traffic and revenue. Here is an explanation of the issue, from a Coremetrics perspective, and how to correct it. The topics covered are:
- Duplicate content
- Implications from duplicate content
- Duplicate Content Solution
What is duplicate content?
- Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Thus using multiple URLs for the same page content. An example of this is:
http://www.webanalyticscentral.com/http://www.webanalytics.com/index.php?cm_sp=HP-_-NOVLTO-_-testimage720x180Both URLs point to the same exact page! Implications from Duplicate Content
- In cases in which duplicate content may be shown, appropriate adjustments in the indexing and ranking of the sites involved can be made.*
i.e. Sites rendering the same page content with multiple URLs may suffer a decline in natural search rankings across the major search engines (Google, Yahoo and Bing). Many companies have previously suffered a decline in natural search rankings for mission critical keywords due to duplicate content penalties.* Google Webmaster Central(http://googlewebmastercentral.blogspot.com/2006/12/deftly-dealing-with-duplicate-content.html)Solution
- Insert the rel=“noindex, nofollow” attribute wherever CoreMetrics tags are used. This will instruct serach engine bots not to follow and index the duplicate URL.
Written by:
Dorian D. Regester
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Very nice