Archive for December, 2009

Omniture SiteCatalyst getVisitNum Custom plugin

Here is a cool plugin that allows you to capture visit number by daily, weekly, and monthly visit and pass into traffic and commerce variables.  This plugin comes in handy for those who want to see how visit number trends by visit and then correlate that with various KPI (searches, content consumption, products viewed, etc).

Omniture, SiteCatalyst, Web Analytics

Omniture SiteCatalyst setClickMapEmail plugin

A neat little plugin that extends click map functionality that comes out of the box with SiteCatalyst to email campaigns. A must have if you send emails and want to see the areas where users are clicking off from, next page flow and other page summary stats.

Omniture, SiteCatalyst, Web Analytics

Omniture SiteCatalyst getQueryParam plugin

Nice plugin that grabs values from the URL string and passes that to Omniture custom variables (traffic and/or commerce).  This is handy when attempting to track internal or external marketing campaigns, internal search, and any other site functionality that leverages the URL to pass information.

Omniture, SiteCatalyst, Web Analytics

Omniture SiteCatalyst trackTNT plugin

Nice plugin that integrates Test & Target with SiteCatalyst.  A must have if you have both tools and want to get the most out of both of them.  Run correlations and subrelations by TNT campaign or by KPI captured via SiteCatalyst.

Omniture, SiteCatalyst, Test&Target, Web Analytics

Google Analytics December Holiday Release Notes

Recently, Google Analytics released new features and functionality to improve upon their fantastic FREE analytics package.  Below are the updates:

Analytics, Google, Web Analytics

Integrating Coremetrics Live View into Flash

In addition to tracking Coremetrics tags, it is possible to integrate Coremetrics’ Live View functionality with a Flash movie embedded within a page. This can be done in the following way:

Coremetrics, Web Analytics

Integrating Coremetrics Click Tracking in Flash

Here is a good way to get click tracking in Coremetrics to work:

Coremetrics, Web Analytics

Additional IE Character Limitation Prevention Techniques via Omniture SiteCatalyst

In my previous posting, Omniture doFilterURLs custom plugin, I mentioned the fact that IE has a 2083 character limitation which can cause tracking issues with cumbersome SiteCatalyst implementations.  Here are a few additional suggestions to prevent IE from reaching the character threshold:

Omniture, SiteCatalyst, Web Analytics

Coremetrics getURL function

Neat little function not too many know about that can be leveraged to pass any tag (cm_mmc, cmCreatePageElement, etc) in Flash that can be passed via HTML.

Coremetrics, Web Analytics

Omniture SiteCatalyst s.linkInternalFilters Custom Dynamic Solution

At the company I work for, we ran into an issue where we had way too many domains within our s.linkInternalFilters variable which was causing our s_code.js file to become bloated. Here is a solution to get around that issue.

Omniture, SiteCatalyst, Web Analytics