Tracking page value can provide very powerful insight and actionable data in many verticals.  These include acquisition, behavior on-site, and retention.  Understanding this can help you focus your efforts on the pages that drive the highest cost per impression (CPM) while [...]

Previously, I wrote a post on How To Track RSS via SiteCatalyst, and explained how to track the click through and the onsite behavior of these feed visitors. However, I didn’t go into tracking users who choose to remain [...]

Omniture SiteCatalyst is a robust analytics package that provides great out of the box tracking capabilities. However, there are a few limitations with the variables that all users should be aware of and know about when looking to tweak, add [...]

Internal search is powerful tool on all sites that feature search functionality.  Understanding what users are searching for, where they are searching for it, what they are doing after the search, etc are key components to providing users with exactly [...]

Retailers, for example, sell products that can fall under multiple categories. As such merchandisers and buyers would love to know which one of these categories drives more purchases.  This is illustrated when looking at something like a hard drive.  A [...]

Understanding individual level insight provides more information than always looking at things at an aggregate level. Instead of just looking at performance across the various marketing campaigns, leveraging behavioral insight on users can help create that personalized user experience, improving [...]

Cost Per Click (CPCs) prices have been rising year over year for the past several years.  Due to this plus the fact that the economy is still in shambles, more attention needs to be spent on lowering cost.  But how [...]

Developing a mobile presence allows your business to extend to devices that users are now using more and more frequently to browse the web and even make purchases. Due to this changing environment, it makes sense to start to consider [...]

Understanding how users get to your product pages and seeing which one of these methods is the most successful at driving conversion is critical to truly understanding your users and shaping the best experience to promote purchasing.  Users from search, [...]

Page naming and content identification techniques are key elements into creating and maintaining relevant material that speaks to the target audience.  It helps easily identify and potentially correct portions of the site that either are performing well/poorly from a user [...]